- AIDA model helps understanding better the process or steps that the consumer goes through before purchasing a product.
- E. St. Elmo Lewis developed it in 1898.
- AIDA stands for Attention, Interest, Desire, and Action.
- Attention: attract consumer attention via advertising materials. Example: consumer watches a YouTube ad.
- Interest: the product should arouse consumer interests. For example, the website presents more information about the product to the consumer.
- Desire: the seller should create a desire in the consumer to own the product. For example, the seller provides examples and benefits that the product will bring to the consumer.
- Action: the consumer must take action, whether buying or not. For example, in e-commerce, this is the shopping cart process that must be easiest as possible.
- Nowadays, this model is not complete because:
- It doesn't consider the emotion associated with a selling process, which is an elementary consideration.
- It doesn't include target social-demographic types of users.
- The process doesn't need to be linear as proposed by this method.
Endocrine Glands and Chakras Correlation
The Evolution of Anxiety
The Delayed Return Environment causes chronic anxiety and stress because our brain was designed to live in an Immediate Return Environment.
Zettelkasten, May 22, 2020
Reading time: 2 minutes