Pedro Arantesrose
ArticlesContactNow

Authority Psychological Trigger

People consider most the opinion of ones they believe to be better at something, whether because of hierarchy or because the person truly knows about the subject, as a doctor.
#marketing
Zettelkasten, August 18, 2021 (changes)

Notes

  • People consider most the opinion of ones they believe to be better at something, whether because of hierarchy or because the person truly knows about the subject, as a doctor.

    • People tend to accept the opinion of authorities.
  • Marketing uses this psychological trigger to sell more because an authority gives more credibility to the product.

  • You can create authority by offering helpful material for free constantly. It takes time, but it can bring significant results.

RecommendationsDo you want to see all posts instead?
Accountability Psychological Trigger
You need accountability to build up credibility. So you have to do things under your name as much as possible, with risky.
Zettelkasten, August 18, 2021
Dan S. Kennedy
One of the very highest paid direct-response copywriters in America.
Zettelkasten, April 03, 2021
Virality Potential Criteria
You can use these four criteria to validate potential virality: absurd, great name, unexpected, and simple.
Zettelkasten, August 22, 2021
AIDA Model
AIDA model helps understanding better the process or steps that the consumer goes through before purchasing a product.
Zettelkasten, August 08, 2020
Psychological Trigger
Psychological triggers are the stimulus that creates a reaction in a brain and/or body without he/she notices.
Zettelkasten, June 29, 2020
Organic Social Media
Is the way you post your content and let the platform distribute it organically.
Zettelkasten, March 30, 2021

Newsletter

Every Tuesday, I publish my most recent readings and thoughts. Subscribe to my newsletter if you want to follow topics about #startups, #mental-models, #cryptocurrencies, and more. You can also check my past issues on Revue.

By subscribing, you agree with Revue’s Terms and Privacy Policy