Pedro Arantes
ArticlesZettelkastenNow

Information and Digital Content in Modern Society

People use the Internet to connect to others, entertainment, or to be informed.
#digital-content
Zettelkasten,May 30, 2020

Information and Digital Content in Modern Society

Notes

  • People are becoming more digital in modern society.
    • We spend more time on the Internet than on TVs or newspapers.
  • People use the Internet to connect to others, entertainment, or to be informed.
  • The digital content that informs has three levels of relevance, to the less to more relevant:
    1. Only informs.
    2. Informs and does some analysis.
    3. Informs, does some analysis and gives a recommendation.
  • If you want to increase the importance of your content, you may add some psychological trigger, also described as psychology of selling by Robert B. Cialdini, Ph.D.
    • For instance, if the content author is an authority, his/her recommendation will have more relevance.
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