#innovation

The CSD Matrix is a technique that the team can use to define the scope of some challenge or product ideation considering what is already known (certainties), hypotheses raised (suppositions), and questions that are still unknown and need more investigation (doubts).

The theory suggests five categories of adopters to standardize the usage of adopter categories in diffusion research. The classes are innovators, early adopters, early majority, late majority, and laggards.

Innovation is the process of improving something that already exists or creates new things.