Pedro Arantes
BlogContactNow

Ethos

Ethos highlights credibility to appeal to the audience. It tries to convince the listeners that the speaker is reliable and ethical.
#ethics
Zettelkasten, June 04, 2022

Notes

  • Ethos, together with Pathos and Logos, are persuasion techniques that form the rhetorical triangle.

  • Ethos calls upon the ethics, or the values, of the speaker.

  • Ethos highlights credibility to appeal to the audience. It tries to convince the listeners that the speaker is reliable and ethical.

  • In commercials, an ethos advertisement uses the spokesperson's respect and credibility to endorse the product.

References

RecommendationsDo you want to see all posts instead?
What Are Mission, Vision, and Values?
It's essential to define mission, vision, and values because they are the core of your business and determine your organization's identity.
Blog, September 28, 2021
Reading time: 3 minutes
Newsletter

On Tuesday (not weekly), I publish my most recent readings and thoughts. Subscribe to my newsletter if you want to follow posts about #startups, #product-development, #mental-models, and more topics. You can also check my past issues on Revue.

By subscribing, you agree with Revue’s Terms and Privacy Policy