Pedro Arantes
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Ethos

Ethos highlights credibility to appeal to the audience. It tries to convince the listeners that the speaker is reliable and ethical.
#ethics
Zettelkasten, June 04, 2022.

Notes

  • Ethos, together with Pathos and Logos, are persuasion techniques that form the rhetorical triangle.

  • Ethos calls upon the ethics, or the values, of the speaker.

  • Ethos highlights credibility to appeal to the audience. It tries to convince the listeners that the speaker is reliable and ethical.

  • In commercials, an ethos advertisement uses the spokesperson's respect and credibility to endorse the product.

References

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