
## Notes

- People are becoming more digital in modern society.
  - We spend more time on the Internet than on TVs or newspapers.
- People use the Internet to connect to others, entertainment, or to be informed.
- The digital content that informs has three levels of relevance, from the less to more relevant:
  1. Only informs.
  2. Informs and does some analysis.
  3. Informs, does some analysis, and gives a recommendation.
- If you want to increase the importance of your content, you may add some [psychological trigger](/zettelkasten/psychological-trigger.md), also described as [psychology of selling by Robert B. Cialdini, Ph.D](/zettelkasten/-robert-b-cialdinis-psychology-of-selling.md).
  - For instance, if the content author is an authority, his/her recommendation will have more relevance.


#psychological-trigger