Information and Digital Content in Modern Society

Notes

• People are becoming more digital in modern society.
  • We spend more time on the Internet than on TVs or newspapers.
• People use the Internet to connect to others, entertainment, or to be informed.
• The digital content that informs has three levels of relevance, from the less to more relevant:
  1. Only informs.
  2. Informs and does some analysis.
  3. Informs, does some analysis, and gives a recommendation.
• If you want to increase the importance of your content, you may add some psychological trigger, also described as psychology of selling by Robert B. Cialdini, Ph.D.
  • For instance, if the content author is an authority, his/her recommendation will have more relevance.