Pedro Arantes
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Information and Digital Content in Modern Society

People use the Internet to connect to others, entertainment, or to be informed.
#digital-content
Zettelkasten, May 30, 2020
## Notes - People are becoming more digital in modern society. - We spend more time on the Internet than on TVs or newspapers. - People use the Internet to connect to others, entertainment, or to be informed. - The digital content that informs has three levels of relevance, from the less to more relevant: 1. Only informs. 2. Informs and does some analysis. 3. Informs, does some analysis, and gives a recommendation. - If you want to increase the importance of your content, you may add some [psychological trigger](/zettel/psychological-trigger.md), also described as [psychology of selling by Robert B. Cialdini, Ph.D](/zettel/-robert-b-cialdinis-psychology-of-selling.md). - For instance, if the content author is an authority, his/her recommendation will have more relevance.
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