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AIDA Model

AIDA model helps understanding better the process or steps that the consumer goes through before purchasing a product.
#digital-marketing
Zettelkasten, August 08, 2020
## Notes - AIDA model helps understanding better the process or steps that the consumer goes through before purchasing a product. - E. St. Elmo Lewis developed it in 1898. - AIDA stands for **Attention**, **Interest**, **Desire**, and **Action**. - **Attention**: attract consumer attention via advertising materials. _Example: consumer watches a YouTube ad._ - **Interest**: the product should arouse consumer interests. _For example, the website presents more information about the product to the consumer._ - **Desire**: the seller should create a desire in the consumer to own the product. _For example, the seller provides examples and benefits that the product will bring to the consumer._ - **Action**: the consumer must take action, whether buying or not. _For example, in e-commerce, this is the shopping cart process that must be easiest as possible._ - Nowadays, this model is not complete because: - It doesn't consider the emotion associated with a selling process, which is an elementary consideration. - It doesn't include target social-demographic types of users. - The process doesn't need to be linear as proposed by this method. ## References - [Ryte. AIDA](https://en.ryte.com/wiki/AIDA)
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