Pedro Arantes
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Authority Psychological Trigger

People consider most the opinion of ones they believe to be better at something, whether because of hierarchy or because the person truly knows about the subject, as a doctor.
#marketing
Zettelkasten, August 18, 2021

Notes

  • People consider most the opinion of ones they believe to be better at something, whether because of hierarchy or because the person truly knows about the subject, as a doctor.

    • People tend to accept the opinion of authorities.
  • Marketing uses this psychological trigger to sell more because an authority gives more credibility to the product.

  • You can create authority by offering helpful material for free constantly. It takes time, but it can bring significant results.

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