Pedro Arantes

Notes

  • People consider most the opinion of ones they believe to be better at something, whether because of hierarchy or because the person truly knows about the subject, as a doctor.

    • People tend to accept the opinion of authorities.
  • Marketing uses this psychological trigger to sell more because an authority gives more credibility to the product.

  • You can create authority by offering helpful material for free constantly. It takes time, but it can bring significant results.

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