Pedro Arantes
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Organic Social Media

Is the way you post your content and let the platform distribute it organically.
#marketing
Zettelkasten, March 30, 2021
## Notes - Is the way you post your content and let the platform distribute it organically. - Your public share between them on their feeds. - You don't have control of your audience, but you expect that the people who will see your content is - A percentage of your followers (your organic reach). - Your followers' followers, if your followers share your post. - People following any hashtags you use. - Is a good way to test if your content will have positive or negative feedback. - It is used to start your campaign. ## Questions - When organic social media is preferable over [paid social media](/zettel/paid-social-media)? ## References - [James Gurd. Understanding the role of organic vs paid social media](https://www.smartinsights.com/social-media-marketing/social-media-strategy/understanding-role-organic-paid-social-media/) - [Paige Cooper. Organic vs. Paid Social Media: How to Integrate Both into Your Strategy](https://blog.hootsuite.com/organic-vs-paid-social-media) ## Backlinks - [Paid Social Media](/zettel/paid-social-media)
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