Is another word for advertising.
You have more control over the public who will see your content.
- Target ideal customers.
It is used to grow your campaign.
Reach a larger audience, not only your followers and the followers' followers.
Generally used to boost the best organic content.
- When paid social media is preferable over organic social media?
- James Gurd. Understanding the role of organic vs paid social media
- Paige Cooper. Organic vs. Paid Social Media: How to Integrate Both into Your Strategy