Notes
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Is another word for advertising.
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You have more control over the public who will see your content.
- Target ideal customers.
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It is used to grow your campaign.
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Reach a larger audience, not only your followers and the followers' followers.
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Generally used to boost the best organic content.
Questions
- When paid social media is preferable over organic social media?
References
- James Gurd. Understanding the role of organic vs paid social media
- Paige Cooper. Organic vs. Paid Social Media: How to Integrate Both into Your Strategy