Proprietary product distribution is when the company owns the distribution channel of its product. In this case, the company directly contacts its customers and owns all customers' data.
The opposite is paid product distribution. In this case, there is an intermediary between the company and the customer. The intermediary obtains all customers' data.
The company that creates a proprietary product distribution has an enormous competitive advantage.
Many ways to achieve proprietary product distribution:
- Content marketing.