Notes
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Proprietary product distribution is when the company owns the distribution channel of its product. In this case, the company directly contacts its customers and owns all customers' data.
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The opposite is paid product distribution. In this case, there is an intermediary between the company and the customer. The intermediary obtains all customers' data.
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The company that creates a proprietary product distribution has an enormous competitive advantage.
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Many ways to achieve proprietary product distribution:
- Freemium
- Community
- Referral
- Content marketing.