Pedro Arantes
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Proprietary Product Distribution

Proprietary product distribution is when the company owns the distribution channel of its product.
#customers
Zettelkasten, June 09, 2022

Notes

  • Proprietary product distribution is when the company owns the distribution channel of its product. In this case, the company directly contacts its customers and owns all customers' data.

  • The opposite is paid product distribution. In this case, there is an intermediary between the company and the customer. The intermediary obtains all customers' data.

  • The company that creates a proprietary product distribution has an enormous competitive advantage.

  • Many ways to achieve proprietary product distribution:

    • Freemium
    • Community
    • Referral
    • Content marketing.

References

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