Pedro Arantes
HomeContactNow

Virality Potential Criteria

You can use these four criteria to validate potential virality: absurd, great name, unexpected, and simple.
#marketing
Zettelkasten, August 22, 2021

Notes

  • You can use these four criteria to validate potential virality: absurd, great name, unexpected, and simple.
    1. Something that is a bit absurd lean people to share the content on social media.
    2. A great name makes the content memorable and searchable. It can be descriptive or catchy.
    3. Something unexpected also catches mainstream attention, which increases the chances of sharing.
    4. Something simple to explain and understand removes the friction, and it's easier to reach more people.

References

RecommendationsDo you want to see all posts instead?
Proprietary Product Distribution
Newsletter
On Tuesday (not weekly), I publish my most recent readings and thoughts. Subscribe to my newsletter if you want to follow posts about #startups, #product-development, #mental-models, and more.

By subscribing, you agree with Revue’s Terms and Privacy Policy.